The tool we offer is designed to help you implement your business plan. While it is true that this work is effectively part of the routine when starting a business, it can still also be useful in the context of an existing company: for example, when making a major investment, opening a new outlet, taking over a business, diversifying into new product/service markets, launching a new export business and so on.
In conclusion, MyBusinessPlan could be useful for you during the start-up phase, but also at any other key moments in the development of your company.